Reznor's point is straight forward and easy to understand. Bottom line is, master music & online tools, work hard, deliver something good - and sell something unique other than music. Because you can't rely on selling (recorded) music in itself. Music is ubiquitous. And it's free. Cash is about extras.
Tag / tools
Press release: Starting today, Songpier offers a unique promotion platform for artists covering all screens. Based on Songpier’s web apps, artists and labels alike are now able to build high quality, glossy presentation kits for Facebook, desktop, tablet computers and smartphones at the same time. Build once, cover all on-the-go.
Press release: At music conference all2gethernow 2011, pierlane announced a major update to the company's app service Songpier. It enables all artists to get backend access to the statistics of their apps, including analytics of views, device types and platforms. Songpier opens up for video streaming now. It's going to offer label accounts matching the demand in managing a roster of multiple artists.
Press release: Songpier, apps generating service by pierlane GmbH, has hit public beta. Literally every artist looking to cater his fans a unique mobile application is free to do so now. Songpier is available online for free and requires a registration, one audio upload, and filling in some information. Within half an hour, the premium quality app is ready to go - no coding, yet compatible with iOS and Android out of the box.
Songpier is the first and only online service specifically suited for artists. It is capable of building, managing and distributing mobile apps affordable for any musician. Songpier apps run on smartphones, iPad and other tablet devices out of the box. WebApps by Songpier are the most efficient way for artists to share music, latest news, tour dates, pictures, merchandise and other content with fans in real-time, everywhere.