About the real me.

“The people who make it to the top—whether they’re musicians, or great chefs, or corporate honchos—are addicted to their calling … [they] are the ones who’d be doing whatever it is they love, even if they weren’t being paid.”

– Quincy Jones

Short bio (2016)

Wolfgang Senges is an international digital strategist at the crossroads of technology, marketing, media and — most of all — MUSIC. His career is connected to the unfolding of the digital paradigm.

As a co-founder and CEO he kicked off C3S SCE to rethink collection societies in a grassroots and bootstrap effort. To pave the way for C3S, he took the lead in a crowdfunding that was to become one of Germany’s top five campaigns to that date.

Prior to that, Senges provided consulting services in Social Media, Marketing and Digital Business Strategies. He worked with artists such as Marillion, Amanda Palmer, Zoë Keating, Martin Atkins (NIN, PiL, Ministry), Oh Land, Zoe Leela and Sarah Benz. As a curator and co-head of programme he moulded music conventions all2gethernow and Berlin Music Week. Other customers include promotional service Songpier and Televisor Troika.

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Wolfgang Senges
Founder & Owner, ContentSphere
– ex-musician, rabid music collector, music enthusiast –


Right from the start, it has been music and digitisation that propelled my working life.

Actually, when I got myself the first CDs (Kate Bush’s Hounds of Love and Prince’s Sign ‘o’ the Times of course), I pondered what the next media evolution would bring. Computer chips in blisters that we would plug into some sort of hi-fi patch bay? That’s when I first felt that creeping fear of metadata ripped from the product.

From the late 70s on I used to play music myself. Easy folk guitar first and classical guitar later, then it’s been blues and rock with a bit of synths. Mostly, a friend of me and used to jam mashing up blues, metal and electronica. Pretty progressive. Neighbours suffered… but in later years the neighbour’s daughter told me she loved to listen to me practicing on guitar. Ok.

In 1979 I was ready to buy me a Fender Stratocaster (sunburst, maple neck) and a few years on, a Marshall JCM800 was to follow.

At the age of 17, I developed a serious black & red fetish… the amp got striped and I built myself a black & red striped Flying V. To finish it all off, I sported a black & red striped sweater, black & red glove of wool (I’ve worn them in the summer on some of the hottest days), and I painted my Adidas boots in, well, black & red. You get the picture.

In the mid 90s, I sent out a survey to German broadcasters to learn about their efforts to archive and play music digitally. Actually, the reason for that were my extensive music collecting habits—and it was supposed to get me a job.

This is where my job career launched. For ten years I worked for providers of Digital Asset Management systems for broadcasters. Representing the digital backbone of broadcasting, the systems were complex and included modules from ingest over documentation, archiving to news editing, play-out to licensing. Soon after being a web developer & designer, I was in charge of marketing including large presentations at Amsterdam and Las Vegas. Promoted to Partner Management, it didn’t take long to become Project Manager. Yet… broadcast is hardware focused. My focus is software, concepts and strategy.

I switched to Content Management, again in the role of a Senior Project Manager and team lead. This turned out to as well give me the opportunity to draft concepts for web sites in various industries—FMCG, banking, media.

I wanted more. I took the chance to do a Open University course in management during my job. I decided to do a comparative study of music download sites in my Master Thesis.

This marked the final turn towards music in my professional life.

That’s where the ContentSphere blog starts. And yes, I’m still buying CDs and vinyls…


In addition to my ContentSphere profiles in social media, you can find the real me here:

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