Category / Business Models
Blockchain is a promising technology for music business. But instead of, or at least in addition to flooding the business with a sandbox, there has to be a space for reflection and discussion. A source of information for any stakeholder, and a contact for anyone involved to ask for features. That's why we launched the Blockchain Roundtable.
Resonate is a highly interesting and upcoming streaming service based on a blockchain architecture. It might have the potential for a revolution in streaming on multiple levels because it is not just based on a scalable and performant blockchain database. It is a co-operative, co-owned by artists, labels and fans alike. Plus, it is pay-as-you-go. No subscriptions. No ads.
I guess there’s hardly any topic in the intersection of economics and technology that’s been discussed more than Blockchain within the last months. No question, there’s a good amount of doubt and fear going with that hype. And there’s looking forward to its open source approach. The Dot Blockchain Project is no road block…
Referring to my last posting, I wrote an article for Music Think Tank: "Mobile Connect-with-Fans for DIY Artists - Why, and How?" If you needed any further confirmation - please immediately go visit Midem's website. The Midem blog features an article on "Music mobile apps and music streaming services", including an excellent study compiled by Nielsen for MIDEM.
You might have noticed I dropped AdSense. Feels a lot better. Instead, I added a link to Dreamstime for picture licensing (check my articles, I used them more than Flickr I think). Plus, I implemented a plug-in from AdTaily. Nice one, you can have ads on your site and – even more important – you decide whether to accept or to decline.
Studying my reader this morning, there was a post at hypebot, leading me to a blog on Seattle Weekly written by John Roderick, singer for The Long Winters: "They Love You First. They Book You Shows. It Gets Complicated". It's about the artist/fan relationship. Does that ring a bell? Yep, in the comments to my "Ads vs. flattr" posts I mentioned another article coming up on that issue.
Not long ago, ContentSphere saw a comeback of GoogleAds. I just wanted to give them a serious second try. Yet, now it gets a new twist. As you can see, I also added flattr buttons for the entire blog as well as separate ones for each entry. I'm having two additional streams of revenue. Maybe I should replace the term "streams" by "drops". What's the best choice to achieve better revenues?
I told you, we soon would change the main host for the files - due to GEMA (Germany's collecting society). Hosting the files myself would make my blog a shop - even if the download's for free. Plus I would have to report the hosting to GEMA, despite the fact it's all Creative Commons music. It's crazy but it's a fact. And here we are!
First of all, don’t moan how much you have to pay. Others share your problem as you can see. It’s only the dimensions which are different. Btw, any software company is working on several projects simultaneously. Otherwise the risk of failed sales negotiations is too high. Secondly, clever companies selling high quality can find people willing to invest.
If talking to independent musicians about the benefits of distributing content for free you most certainly will come across four arguments in monolithic defense: (1) I paid too much in creating this to give it away for free. (2) Free distribution is beyond control. (3) How am I supposed to pay my rent? (4) Free doesn’t work. This article deals with all of them.