For all2gethernow 2010 (as a part of Berlin Music Week) I came up with the idea of a sampler that strictly features only Creative Commons licensed music. It helped us to attract more attention from the netlabel community which in turn effectively supported the promotion of the conference.
The diverse compilation of genres was a risk — yet it proved to be as welcome as successful. Hosted on Free Music Archive the album scored more than 56,500 downloads. Extending the international reach by hosting the release at Free Music Archive worked perfectly.