Part 4 of the interview includes Wolfram Huschke's answers concerning music industry, self-marketing as an artist, and the issues of financing 2.0. Aspects of the latter in particular are crowdsourcing and services like bandstocks.com.
Category / Strategies
At this year's Midem, Mike Masnick from Techdirt gave a presentation focused on how Trent Reznor/NIN is doing music business. It is worthwhile watching the video. Masnick's accompanying article can be found here. You will find additional comments there. Unsurprisingly, there are some issues mentioned which might be familiar if you read my previous articles on here.
What remains to be a constant in music business? There’s the product, which includes performance & composition. It’s the artists, or more generally speaking, the creative bunch. On the other side of the story we’ve got the consumer. Then there’s kind of a middleware - let’s call it the platform of distribution, no matter how many third party companies are involved (if any).