[Press Release]

12/01/2011, Munich/Brisbane – Starting immediately, marketing agency SGC Media oversees distribution for free app building service Songpier in Australia. With a strong background in new media and online marketing for clients such as MGM Distribution, John Butler Trio and music conference BIGSOUND, SGC Media qualifies as being the best.

A finalist for MidemNet Lab mobile app of the year at this year’s Midem music conference, Songpier allows any artist to upload content and create their own mobile app, free of charge. Any Songpier app offers analytics, audio and video streaming plus the integration of merchandise channels. Just recently, dedicated label accounts to manage multiple artist accounts have been added.

“The behemoth of mobile continues to roll onwards through the music industry. Until now, artists have had to choose between ignoring their fans on mobile or paying thousands for apps which will only work on one device and often force you to share your revenue for in-app purchases, so most are still sitting on the sidelines of mobile,” said SGC Media MD Stephen Green.

“When we saw Songpier, we immediately recognised that this was an amazing free solution for artists wanting to capture the growing trend of web users choosing to surf on their mobiles. It fits perfectly with SGC’s mandate of bringing down the barriers of entry for independent marketing for bands and with over 18.5 million smart phones expected to be in use in Australia by 2015, this is a trend that bands can’t afford to miss.”

“We believe that mobile is the future and making sure that all artists have access through a free and simple, yet feature-rich app builder is something we’re proud to be working with SGC Media on for the Australian market,” said Songpier founder Matthias Glatschke.

“Songpier will continue to evolve over the coming years with new features, ensuring we work hand in hand with artists to ensure we help them stay ahead of the curve.”

To create your free mobile app, simply visit www.songpier.com.


About SGC Media Pty Ltd

Founded in 2010 to provide cutting edge global marketing products for independent artists, SGC Media combines traditional PR activities with a firm focus on new media and global online marketing. Clients include CinemaLive, BIGSOUND, ABC Music, Source Music, MGM Distribution, British India, John Butler Trio, Abbe May, San Cisco, Dragon, Regurgitator and more.


About pierlane GmbH (Songpier)

pierlane GmbH is a German start-up passionately committed to supporting DIY artists. Anticipating tomorrow’s real-time web, pierlane GmbH provides cutting-edge technology while at the same time acknowledging the artists’ limited financial means and embracing the freemium business model.

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