Artist Promotion App. 12/2010 - 02/2014.
Songpier by pierlane GmbH provides artists with a unique cross-device platform to add information, metadata and strategic tools to their digital releases.
Songpier’s launch was lauded by Eliot Van Buskirk in Wired. Artists like Marillion, Oh Land and A Genuine Freakshow successfully made use of the unique option to combine online and offline marketing to connect with fans. After partnering with The Orchard, Sony Music Entertainment Germany GmbH decided to implement Songpier for the online marketing of their roster.
The work for pierlane GmbH included the timeframe from the alpha version release of the Songpier app until its implementation at Sony Music Entertainment Germany GmbH.
Within a small team of five, I’ve been in charge of communicational tasks with artists, labels and distributors by managing and maintaining all media channels. More tasks included quality tests and localisation.
- pr & marketing management (freelance)
- strategic advice
- community management
- press releases
- artist relations
- label relations
- artists: working with Oh Land, Marillion, A Genuine Freakshow, Moonalice, Zoe.Leela, Protonica and more
- labels & distributors: Nuclear Blast, The Orchard, Sony
- seminars at University of Popular Music and Music Business, Baden-Württemberg
- excellent reviews in Wired & evolver.fm
"Songpier Lets Anyone Make a Music App in Minutes" - Eliot Van Buskirk, evolver.fm (June 6, 2011)
"Music should be heard and not seen, a friend once said.
But what happens when music players have large color screens, sophisticated controls, processors, and connections to the internet? Music becomes an app — or at least it can, where such an approach makes sense." - Eliot Van Buskirk, wired.com (January 29, 2011)