Music & Tech Conference. 07/2009 - 04/2012.

When Germany’s most important music conference Popkomm had been cancelled on short notice in 2009, it was grassroots un-convention all2gethernow that filled the void. And it was here to stay.

Following a Twitter call to replace and break down the conservative, dust preserving ruins of Popkomm, a small team gathered in Berlin. Within nine weeks of preparation an intimate convention arose from the music, culture and blogger communities of Berlin and beyond.

Previously, I had translated musicologist Andrew Dubber’s book “The 20 Things You Must Know About Music Online”. I convinced him to submit a paper for Popkomm and join in as a speaker, adding a fresh breeze to a rusty business. With the cancellation of Popkomm I immediately contacted the all2gethernow team in Berlin.

I joined as a curator for five sessions on licensing and DIY music, moderated two panels and presented one topic on my own. With a timeframe of less than one week, I did the booking and arrangement of a gig by Amanda Palmer — which turned out to be the musical highlight of the convention.

Session videos:



  • curator


  • concept & arrangement of talks
  • panel speaker
  • moderator
  • event management


  • 1,000 attendees
  • 60 panels & key notes
  • 130 speakers
  • speaker management on my behalf for: Amanda Palmer, Neil Gaiman, Kim Boekbinder (Vermillion Lies), Andrew Dubber, Georgia Wonder (Julian Moore & Stephanie Grant), Laurent Kratz (Jamendo), Dr. Kilian Steiner (GEMA), Danny Bruder (artist)
  • other speakers included: Gerd Leonhard, John Watts, Tim Renner