Category / Technologie
The news of Deadmau5 joining Kobalt once more has shown the attractivity and strength of Kobalt. Trent Reznor, Dave Grohl, Paul McCartney, Skrillex, Lionel Richie. All of them are with Kobalt now. But actually, there's much more to it. Kobalt is the first player to change the music licensing business in a groundbreaking way. In a bold move, a commercial company founded a collection society.
With the streaming debate on business models and payment to artists still causing emotions to rise I am missing visionary ideas and elaborate discussions about something else: Which technology is following in the footsteps of streaming? Actually, this topic turns out to be a more than interesting one. It's crucial to artists. Chances are the next generation of music distribution can help artists regain control over their creative output. If you want to hear more, read on and vote for my session to be included at SXSW 2016.