Michael Masnick revisits the shutting down of SpiralFrog, putting emphasis on the fact that however a new idea in online music business gets hailed, there still is at least one predominant reason for failure. To succeed, you have to offer more than what you can get for free using bit torrents. As I mentioned before, quite along the lines of Michael Masnick’s Reznor case study, you need real added value. It’s what Masnick calls the “reason to buy”. Add something to the product (= music) to be obtained nowhere else, be it quality, quantity or core competence.

Learn from history or fail to succeed.

This text has been published under a Creative Commons BY-NC-SA 3.0 Unported licence. If you would like to make use of the text or parts of it in a way that goes beyond the scope please get in touch with me.