The number of exhibitors was said to be low. Due to online piracy. This is what Dieter Gorny, CEO of German Body of Music Industry (BVMI) told the public when Popkomm (founded by Gorny), Germany's most important and one of Europe's largest music business conferences was cancelled on 19 June. Then, Jana Herwig blogged from Vienna: "Can't you do anything about it and make it happen yourself, bottom-up style? #unkomm".