Earlier in March, I mentioned Michael Masnick was about to hold a keynote presentation at Leadership Music Digital Summit 2009 in Nashville. He announced to update the case study on Trent Reznor (= Nine Inch Nails) he presented at Midem, which was simply brilliant. So the expectation of extending a presentation of this quality requires full attention.
I was hoping for another video of the presentation, and yes, finally here it is. While the first one ran 15 minutes, the keynote clocks in at almost 30 minutes – and every second is worth it. After Midem’s presentation, one of the main issues many people had was about how Reznor’s business model could not apply to less known artists building upon a much smaller fanbase. Hence, Masnick’s pays tribute to this and takes into account several musicians from different success levels.
No spoilers here, just sit back and watch it. And have some good laughs.
Unfortunately, if you’re a major label’s executive chances are you might not be amused at all.
This video is essential for learning.