I just stumbled upon this via an article at TechDirt. But, it’s Trent Reznor again who has something to say - and it’s absolutely essential to every musician out there. Maybe labels might consider reading it too. It’s his “thoughts on what to do as a new / unknown artist” these days.
Funny thing is, when posting this to the NIN forum Reznor obviously was on his way to Luxembourg… I’m still suffering from the aggressive light show yesterday. But the NIN gig was a pure intoxication of virtuosity & entertainment.
Reznor’s point is straight forward and easy to understand.
Bottom line is, master music & online tools, work hard, deliver something good - and sell something unique other than music. Because you can’t rely on selling (recorded) music in itself. Music is ubiquitous. And it’s free. Cash is about extras.
Some advice by Reznor is about what to avoid and what to do in particular. The aspects he mentions do remind me a lot of Andrew Dubber’s ebook “The 20 Things You Must Know About Music Online”. For a free download go here for the English version (German version).
Entries tagged as music industry
a2n all2gethernow amanda palmer andreas gebhard andrew dubber attendees attitude austin berlin berlin music week business models conference culture dieter gorny diy marketing georgia wonder gerd leonhard jill sobule martin atkins mike masnick 1 a2 artists authors business businessmodels collection societies compilation concert convention copyright all2gethernow! motor entertainment piracy popkomm tim renner business model control donation economics fanbase finance independent_artists jim griffin kim boekbinder online piracy live music neil gaiman added value choruss content content industry creative commons download failure government guide isp jamendo cello ballet composition crisis financing free interactivity interview labels live music myspace nedsteinberger online strategy styles techniques theatre twitter wolframhuschke c'n'b convention c/o pop cologne creative business motivation bbc broadcast channel 4 channel 5 economy regulation revenue virgin media copyright term europe events gema jamie boyle law lawrence lessig license fee michael masnick monika bestle melvin benn wim wenders charts jay frank longevity marketing songwriting strategies netlabels sampler diy folk pop stragety swr3 2 approach business_model concept creativity idea method tools trent reznor
Friday, July 10. 2009
Trent Reznor Explains Online Music Business
Wednesday, June 24. 2009
Into the Void of Popkomm 2009: all2gethernow! aka #unkomm
As you are reading this, it is old news that Popkomm 2009, (still) Germany’s most widely known music conference, has been cancelled.
Originally, I intended to go (and I really hoped to see Andrew Dubber over there) yet I began to hesitate as soon as I read the Preliminary Programme 2009 as of 11 May.
Continue reading "Into the Void of Popkomm 2009: all2gethernow!..." »
Originally, I intended to go (and I really hoped to see Andrew Dubber over there) yet I began to hesitate as soon as I read the Preliminary Programme 2009 as of 11 May.
Continue reading "Into the Void of Popkomm 2009: all2gethernow!..." »
Friday, June 5. 2009
Cellonaut: On Music Industry, Self-Marketing, Financing 2.0, and Free Content
previous page
(Page 2 of 2, totaling 6 entries)
