Browsing my Google Reader today I stumbled into Kyle Bylin’s interview with Jay Frank of Futurehit.DNA and CMT (a division of MTV Networks) at hypebot. Jay’s new book “FutureHit.DNA - How The Digital Revolution Is Changing Top 10 Songs” you can download for free on his site.
Well, of course the digital revolution has changed music. But there are some claims of his that I do not necessarily agree to in the way Jay puts it. It’s a bit of context that’s missing.
First of all, you might easily forget about the fact that he’s talking about chart music only. During the interview I can’t help getting the feeling the majority of musicians (from Jay’s point of view) are merely in it for the money. Rules to follow, issues to avoid - just to make sure your song makes the Top 10.
Honestly, the probability any song makes it there is very low. Let’s face it: It’s near zero. You might as well spend your time and money on lotteries.
Continue reading "Why Jay Frank (FutureHit.DNA/CMT) Fails: It's..." »
Entries tagged as marketing
adtaily advertising magix software tools all2gethernow a2 a2n amanda palmer andreas gebhard andrew dubber artists austin authors berlin berlin music week business business models businessmodels collection societies compilation concert conference convention copyright business model control dieter gorny diy marketing donation economics fanbase finance georgia wonder gerd leonhard independent_artists jim griffin kim boekbinder charts creative commons culture events gema gema-vermutung jay frank license fee licensing live music longevity monika bestle music business availability content music review sales strategy the bony king of nowhere babyshambles interactivity michaelwhitnall petedoherty added value choruss content industry download failure government guide isp jamendo diy folk pop stragety swr3 songwriting strategies neil gaiman creation lawrence lessig revenue law credibility customer relationship esteem online development real-time web social media technology ambient circle apps berlin music collaboration connect with fans electronic music free music hub midem mobile nielsen music industry
Tuesday, January 12. 2010
Why Jay Frank (FutureHit.DNA/CMT) Fails: It's Longevity That Artists Need, Not Chart Success
Monday, November 23. 2009
DIY-Marketing #3: Georgia Wonder Serving Fresh Ideas in Reducing Recording Cost
Go support Georgia Wonder!
Julian Moore and Stephanie are never short of clever ideas to add to their marketing. And they are really running the marketing themselves. Blogs, videos, Bandcamp, iTunes, We7, Twitter, homepage, mailings (email as well as snail mail), Facebook etc. - it is time consuming but they’re constantly connected to their fans.
Continue reading "DIY-Marketing #3: Georgia Wonder Serving Fresh..." »
Thursday, November 5. 2009
Music Business: Lessons In Free Strategies From Other Industries (Pt. 2)
I started this article two days ago (which isn’t quite correct because I started writing it about a week ago), though I have yet to come to the main part - the lessons themselves. Hope you enjoy, have your read.
Continue reading "Music Business: Lessons In Free Strategies From..." »
Continue reading "Music Business: Lessons In Free Strategies From..." »
previous page
(Page 2 of 4, totaling 11 entries)
next page
