Is this provocative to ask? Well, yes. No. Depends on. Of course everyone has his ups and downs. Yet there’s more to it. Because nobody has the skills to be creative in every field. Or is there a sculptor in your band who is perfect in weaving tapestries, writing scripts for plays at the Old Vic, and at the same time artfully handling his stock shares himself and piling up his riches at the Caimans?
So why do I ask?
I’m not talking about finding a strategy or business model here. It is the very basic that comes first: ideas. Sounds simple, but be prepared for hard efforts. You know for yourself that ideas just won’t pop up when handy.
Continue reading "DIY-Marketing #2: Can Artists Be Creative?" »
Entries tagged as guide
approach business_model concept creativity idea method strategy techniques 1 business models a2n added value all2gethernow andreas gebhard artists berlin choruss content content industry copyright creative commons culture dieter gorny download failure government isp jamendo jim griffin 2 3 4 5 marketing amanda palmer availability babyshambles business model businessmodels charts concert control diy diy marketing donation fanbase finance folk georgia wonder 6 music industry all2gethernow! cello conference convention crisis financing free interview labels 7 andrew dubber creation 8 composition nedsteinberger styles wolframhuschke zeta tools trent reznor leadership music digital summit michael masnick midem music business nin
Friday, October 16. 2009
DIY-Marketing #2: Can Artists Be Creative?
Friday, July 10. 2009
Trent Reznor Explains Online Music Business
I just stumbled upon this via an article at TechDirt. But, it’s Trent Reznor again who has something to say - and it’s absolutely essential to every musician out there. Maybe labels might consider reading it too. It’s his “thoughts on what to do as a new / unknown artist” these days.
Funny thing is, when posting this to the NIN forum Reznor obviously was on his way to Luxembourg... I’m still suffering from the aggressive light show yesterday. But the NIN gig was a pure intoxication of virtuosity & entertainment.
Reznor’s point is straight forward and easy to understand.
Bottom line is, master music & online tools, work hard, deliver something good - and sell something unique other than music. Because you can’t rely on selling (recorded) music in itself. Music is ubiquitous. And it’s free. Cash is about extras.
Some advice by Reznor is about what to avoid and what to do in particular. The aspects he mentions do remind me a lot of Andrew Dubber’s ebook “The 20 Things You Must Know About Music Online”. For a free download go here for the English version (German version).
Funny thing is, when posting this to the NIN forum Reznor obviously was on his way to Luxembourg... I’m still suffering from the aggressive light show yesterday. But the NIN gig was a pure intoxication of virtuosity & entertainment.
Reznor’s point is straight forward and easy to understand.
Bottom line is, master music & online tools, work hard, deliver something good - and sell something unique other than music. Because you can’t rely on selling (recorded) music in itself. Music is ubiquitous. And it’s free. Cash is about extras.
Some advice by Reznor is about what to avoid and what to do in particular. The aspects he mentions do remind me a lot of Andrew Dubber’s ebook “The 20 Things You Must Know About Music Online”. For a free download go here for the English version (German version).
