Browsing my Google Reader today I stumbled into Kyle Bylin’s interview with Jay Frank of Futurehit.DNA and CMT (a division of MTV Networks) at hypebot. Jay’s new book “FutureHit.DNA - How The Digital Revolution Is Changing Top 10 Songs” you can download for free on his site.
Well, of course the digital revolution has changed music. But there are some claims of his that I do not necessarily agree to in the way Jay puts it. It’s a bit of context that’s missing.
First of all, you might easily forget about the fact that he’s talking about chart music only. During the interview I can’t help getting the feeling the majority of musicians (from Jay’s point of view) are merely in it for the money. Rules to follow, issues to avoid - just to make sure your song makes the Top 10.
Honestly, the probability any song makes it there is very low. Let’s face it: It’s near zero. You might as well spend your time and money on lotteries.
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Tuesday, January 12. 2010
Why Jay Frank (FutureHit.DNA/CMT) Fails: It's Longevity That Artists Need, Not Chart Success
Thursday, November 5. 2009
Music Business: Lessons In Free Strategies From Other Industries (Pt. 2)
I started this article two days ago (which isn’t quite correct because I started writing it about a week ago), though I have yet to come to the main part - the lessons themselves. Hope you enjoy, have your read.
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Continue reading "Music Business: Lessons In Free Strategies From..." »
Music Business: Lessons In Free Strategies From Other Industries (Pt. 1)
If talking to independent musicians about the benefits of distributing content for free you most certainly will come across four arguments in monolithic defense.
Please note: I won’t discuss copyright issues in here. But no matter if you give away your song for free to billions of people or if you sell a licence to one company - your copyright in your song remains unaffected. Please keep that in mind.
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- I paid too much in creating this to give it away for free.
- Free distribution is beyond control.
- How am I supposed to pay my rent if I give away my works for free?
- Free doesn’t work.
Please note: I won’t discuss copyright issues in here. But no matter if you give away your song for free to billions of people or if you sell a licence to one company - your copyright in your song remains unaffected. Please keep that in mind.
Continue reading "Music Business: Lessons In Free Strategies From..." »
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