Sunday, June 27. 2010
c/o pop Cologne Goes c'n'b - Lessons To Be Learned
This week, I’ve been to c/o pop conference, or, precisely put, I’ve been to c’n’b conference at Cologne. I absolutely have no clue why re-branding something established. Would you consider changing your domain name? Which is quite similar, I think.
It’s true, they changed focus. But it’s much easier for your audience to stick with the same name although it might not entirely match the topics you present.
The result: Yes, I found a number of topics from different branches tackled at c’n’b. Design, advertising, social media - whatever. It was a nice event, and I met a whole bunch of cool people. Yet it was like… where are the musicians from last year’s event? The number of panels dealing with music didn’t decrease much (though definitely there were more non-music people on the panels than before).
But for some reason, musicians were hardly to be found. Actually, a2n experienced that in last year’s event too. I couldn’t help to find that c’n’b extremely suffered from missing attendees active in music creation.
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