ContentSphere - Music & Media in an Online Culture

Browsing my Google Reader today I stumbled into Kyle Bylin’s interview with Jay Frank of Futurehit.DNA and CMT (a division of MTV Networks) at hypebot. Jay’s new book “FutureHit.DNA - How The Digital Revolution Is Changing Top 10 Songs” you can download for free on his site.

Well, of course the digital revolution has changed music. But there are some claims of his that I do not necessarily agree to in the way Jay puts it. It’s a bit of context that’s missing.

First of all, you might easily forget about the fact that he’s talking about chart music only. During the interview I can’t help getting the feeling the majority of musicians (from Jay’s point of view) are merely in it for the money. Rules to follow, issues to avoid - just to make sure your song makes the Top 10.

Honestly, the probability any song makes it there is very low. Let’s face it: It’s near zero. You might as well spend your time and money on lotteries.

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Today’s act I’m going to introduce to you is no band. Neither it’s a solo artist. You might call it a project. And it sure has developed in a way not expected.

Ambient Circle is a collective of various participants located in Germany’s North-Rhine area. Every now and then, they get together to play electronic music sessions. They are entirely focused on electronic ambient music, and it’s just twelve sessions they did so far. This includes public and private sessions.
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