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Thursday, November 5. 2009

Music Business: Lessons In Free Strategies From Other Industries (Pt. 1)

Posted by
Wolfgang Senges
in Business Models, Digital Distribution, Strategies at 11:43

Busker playing at London tube
CC-BY-NC-SA by Comrade_S
If talking to independent musicians about the benefits of distributing content for free you most certainly will come across four arguments in monolithic defense.
  1. I paid too much in creating this to give it away for free.
  2. Free distribution is beyond control.
  3. How am I supposed to pay my rent if I give away my works for free?
  4. Free doesn’t work.
This article deals with all of them - kind of. But the main focus is to show that an artist is not alone in employing “free” strategies. It’s reasonable. It’s common business.


Please note: I won’t discuss copyright issues in here. But no matter if you give away your song for free to billions of people or if you sell a licence to one company - your copyright in your song remains unaffected. Please keep that in mind.

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Hm. Still wondering when we will be able to draw money from something you don’t like…
Fresh & del.icio.us

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