I just stumbled upon this via an article at TechDirt. But, it’s Trent Reznor again who has something to say - and it’s absolutely essential to every musician out there. Maybe labels might consider reading it too. It’s his “thoughts on what to do as a new / unknown artist” these days.
Funny thing is, when posting this to the NIN forum Reznor obviously was on his way to Luxembourg… I’m still suffering from the aggressive light show yesterday. But the NIN gig was a pure intoxication of virtuosity & entertainment.
Reznor’s point is straight forward and easy to understand.
Bottom line is, master music & online tools, work hard, deliver something good - and sell something unique other than music. Because you can’t rely on selling (recorded) music in itself. Music is ubiquitous. And it’s free. Cash is about extras.
Some advice by Reznor is about what to avoid and what to do in particular. The aspects he mentions do remind me a lot of Andrew Dubber’s ebook “The 20 Things You Must Know About Music Online”. For a free download go here for the English version (German version).
Friday, July 10. 2009
Trent Reznor Explains Online Music Business
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Defined tags for this entry: business models, guide, marketing, music industry, strategy, tools, trent reznor
Wednesday, July 1. 2009
GEMA Round 2: Tie Your Artists Down by Membership
I promised to, so I’m delivering. One thing to start with: This whole GEMA (Germany’s collections society) apparatus of rules, conditions and rates really is complex. If I get anything wrong - be it either to GEMA’s advantage or disadvantage - please tell me and I’m going update my article. Email me or simply post a reply below. I gladly will stand corrected.
I don’t know what it looks like with ASCAP et al. - I can’t imagine it to be worse than here.
First off, everybody being a member of GEMA who wants to address any of his problems with GEMA in court runs into an essential problem. Legally, it’s a registered society. That implies at least one important aspect: Any action by GEMA is based upon its members’ voice which means you - as its member - authorise GEMA’s actions.
But let’s take a closer look.
Continue reading "GEMA Round 2: Tie Your Artists Down by Membership " »
I don’t know what it looks like with ASCAP et al. - I can’t imagine it to be worse than here.
First off, everybody being a member of GEMA who wants to address any of his problems with GEMA in court runs into an essential problem. Legally, it’s a registered society. That implies at least one important aspect: Any action by GEMA is based upon its members’ voice which means you - as its member - authorise GEMA’s actions.
But let’s take a closer look.
Continue reading "GEMA Round 2: Tie Your Artists Down by Membership " »
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Defined tags for this entry: balance, contract, gema, membership, music business, petition, royalties
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