Unsurprisingly, there are some issues mentioned which might be familiar if you read my previous articles on here. Discussing the “Ralph Lauren Model” I pointed out how important the added value to a generic content is. Masnick again summarises the five most important facts:
- Motivate consumers by involving them.
- Add real value to generic content.
- Create hype to promote the product in the long run.
- Implement a pricing strategy that makes use of long tail strategy.
- Most importantly: There’s a wide variety of strategies to choose from. Be creative.
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