ContentSphere - Music & Media in an Online Culture

This week, I’ve been to c/o pop conference, or, precisely put, I’ve been to c’n’b conference at Cologne. I absolutely have no clue why re-branding something established. Would you consider changing your domain name? Which is quite similar, I think.

It’s true, they changed focus. But it’s much easier for your audience to stick with the same name although it might not entirely match the topics you present.

The result: Yes, I found a number of topics from different branches tackled at c’n’b. Design, advertising, social media - whatever. It was a nice event, and I met a whole bunch of cool people. Yet it was like… where are the musicians from last year’s event? The number of panels dealing with music didn’t decrease much (though definitely there were more non-music people on the panels than before).

But for some reason, musicians were hardly to be found. Actually, a2n experienced that in last year’s event too. I couldn’t help to find that c’n’b extremely suffered from missing attendees active in music creation.

Continue reading "c/o pop Cologne Goes c'n'b - Lessons To Be Learned" »

Hey… thought it might be a nice idea to post the sessions I’m most probably to attend. Though, there are some German hosted events I will have to be present. Also, you might never know who you are going to meet.

Wednesday

• 11:00 AM - Derek Sivers - Successful SXSW: The Tao of the Conference
  
• 02:00 PM - 1,000 Digital Tools & Strategies: Which 3 Work?
  
• 02:30 PM - Martin Atkins interviewed by Whitney Francis
  
• 03:30 PM - Yancey Strickler (Kickstarter), Ian Rogers (Topspin) - Crowdfunding Music: Raising Money from Your Fans
  
• 05:00 PM - What Comes Next in the World of Marketing Music?

Thursday

• 12:30 PM - Martin Atkins - Welcome to the Music Business - You’re Fucked
  
• 03:30 PM - Simon Wheeler (Beggars) - Promotional Value vs. Licensing Revenue

Friday

• 11:00 AM - DIY or Sign with a Label
  
• 11:00 AM - Rumors of My Demise: Do Artists Need Labels Anymore?
  
• 12:30 PM - Evaluating the New Business Models: Benefit or B.S.?
  
• 02:00 PM - Lou Plaia (ReverbNation), Zoe Keating - Effective Online Marketing Platforms
  
• 05:00 PM - Five Possible Futures for the Music Industry

Saturday

• 11:00 AM - Tim Palmer, Hugh Pdgham - Producers Adapt and Survive
  
• 11:00 AM - Clive Gardiner (We7) - Sustainable Ad-Funded Music Is Not a Pipe Dream
  
• 12:30 PM - Paul Dalen, John Doe - The Cultural Significance of Direct-to-Fan Marketing
  
• 03:30 PM - Suzanne Vega - Artists: Getting a Digital Ass-Kicking?

… also I think I’m going to see the gigs of Zoe Keating, The Crystal Method, The Like - maybe even The Stone Temple Pilots or Street Sweeper Social Club.

Know what: I f***ing hate having no web in train. For four hours. Four hours I could have been working. Ok. I give up. I’m playing around with my my cell phone now to tweet… then again - it’s no iPhone (and I really wish I would have one). But no, not available with any plan at Vodafone. So I’m still using my old Sony Ericsson P1i. 4 chars on 1 key. Great.

More hate. But I’m in dire need for good vibes. Yes (I’m saying that to myself). Yes, I AM going to enjoy SXSW, Austin. Btw, did I mention first we’re going to spend two days in Miami Beach, prepping up for SXSW? We got a hell lot of things to do to get the maximum out of SXSW for Berlin’s all2gethernow, aka a2n.

We keep on being told that everybody’s looking forward to a2n, having heard great things from other people. Obviously Amanda is doing a lot of recommendation here (big thx to Sydney!) - and another one whom I don’t want to mention yet… he’s even recommending us though he wasn’t around last year (you know who you are - already owe you a lot).

If success at SXSW comes just close to what we have started and drafted for a2n - you damn better get a ticket for a2n.

Now I’m enjoying my ride.

P.S.: As you can see: There’s always a light at the end of the tunnel, which is a tunnel without web nor power supply. Found it.

Hey there… so here we go! all2gethernow 2010, which is scheduled for Sept 6th-12th, will be present at SXSW booths #509/511/513 in Austin (TX). We are joining teams from Cologne, Hamburg and more peeps from Berlin.

All the freshest news on Germany’s musical landscape and what you are about to expect at all2gethernow - just come over and have a chat with gorgeous Andrea Goetzke or myself (if you can bear that). Of course, we are going to provide you with twitter, friendfeed and facebook coverage, pics’n’all. Hashtag: #a2n

You thought a2n 2009 was a great one with just 10 weeks of preparation? Ok. This year we are about go really boom. You are afraid a2n is losing touch with its bottom-up approach? Hell! Don’t you ever dare to… Never. Artists, fans, bloggers, consumers - keep your bags packed and prepare your suggestions.

More details soon.

Sometimes, things simply happen. There are a few coincidental moments which start a whole chain of terrific encounters. Now, if this leads to discovering new music, it gets a full-fledged Mike-Masnick-“connect with fans” experience. Somewhat surreal, yet very real.

It’s been about two weeks ago when I received a tweet from netlabel Rec72. They recommended an artist to me, Zoe.LeelA - in particular because of ContentSphere’s Creative Commons focus.

To be honest, I get a LOT of recommendations, links, or artist followers via Twitter. And I really like that. I follow each and every person back who’s in the music business. That’s the premise. But I don’t have the time to check back all music (which is a shame).

Luckily, I did this time.

Zoe.LeelA’s EP “Queendom Come” went straight into my playlist. Sure the guy (or girl) from Rec72 doesn’t know my likes and dislikes… but he aimed into the blue and hit exactly.

It’s electronic music, spiced up with a grain of hip-hop, and a good deal of soul. Let me put it that way. Where Sarah Fimm tends to be more percussive, Zoe.LeelA’s tunes have that melodic hook that keeps stuck in your head. It’s one of that rare occasions you are glad they do.

Apart from Sarah Fimm, it is (at times) that Ladytron comes to mind, or Charlotte Martin’s “Stromata”. Or even Massive Attack’s “Mezzanine”.
Continue reading "Zoe.LeelA - Lush Electronic Soul From Berlin" »

Browsing my Google Reader today I stumbled into Kyle Bylin’s interview with Jay Frank of Futurehit.DNA and CMT (a division of MTV Networks) at hypebot. Jay’s new book “FutureHit.DNA - How The Digital Revolution Is Changing Top 10 Songs” you can download for free on his site.

Well, of course the digital revolution has changed music. But there are some claims of his that I do not necessarily agree to in the way Jay puts it. It’s a bit of context that’s missing.

First of all, you might easily forget about the fact that he’s talking about chart music only. During the interview I can’t help getting the feeling the majority of musicians (from Jay’s point of view) are merely in it for the money. Rules to follow, issues to avoid - just to make sure your song makes the Top 10.

Honestly, the probability any song makes it there is very low. Let’s face it: It’s near zero. You might as well spend your time and money on lotteries.

Continue reading "Why Jay Frank (FutureHit.DNA/CMT) Fails: It's..." »

Today’s act I’m going to introduce to you is no band. Neither it’s a solo artist. You might call it a project. And it sure has developed in a way not expected.

Ambient Circle is a collective of various participants located in Germany’s North-Rhine area. Every now and then, they get together to play electronic music sessions. They are entirely focused on electronic ambient music, and it’s just twelve sessions they did so far. This includes public and private sessions.
Continue reading "Recommended Music: "Ambient Circle"..." »

Georgia Wonder is Stephanie Grant from London and Julian Moore from Portsmouth. We got to know each other via Andrew Dubber’s blog and Twitter. You’re searching for a pop/rock/folk band serving beautiful tunes and a brilliant female voice - buy their tracks. You can even choose if and how much to pay for downloads. Or you may order a physical copy.

Julian Moore and Stephanie are never short of clever ideas to add to their marketing. And they are really running the marketing themselves. Blogs, videos, Bandcamp, iTunes, We7, Twitter, homepage, mailings (email as well as snail mail), Facebook etc. - it is time consuming but they’re constantly connected to their fans.

Continue reading "DIY-Marketing #3: Georgia Wonder Serving Fresh..." »

Finally. Editing of videos, compiling all material and statements took more time than expected. But it’s - almost - done.

Unfortunately, most statements are available in German only. Yet some of the sessions were held in English.

I’m still missing the sessions on collection societies and DIY marketing, the latter featuring Amanda Palmer and Georgia Wonder. Though one video I’m sure you will enjoy: Amanda Palmer live at Münze Berlin (almost 80 minutes).

Right now, the documentation on Vimeo lists 59 videos. This includes statements from participants right after panels they were involved in as well as full videos of some sessions. Much thanks to the guys from PeopleZapping as well as to Jens Best who was heavily involved into editing the videos. Btw, these videos are the result from our webcasts - please don’t expect HD material shot with the best and most expensive equipment you can find at Amsterdam’s IBC.

Also, you might browse the Flickr group mainly featuring pictures by Robert Eysoldt, Karola Riegler, Sim Sullen and Gaga Nielsen. The type of copyright licence depends on the photographer and the picture.

I started this article two days ago (which isn’t quite correct because I started writing it about a week ago), though I have yet to come to the main part - the lessons themselves. Hope you enjoy, have your read.
Continue reading "Music Business: Lessons In Free Strategies From..." »